Notable Spending Trends -
The information below is just a quick sample of golfer's spending habits. It won't give you a full understanding of the golfer, but it should help you understand just who the American golfer is. They are at the age of acquisition. They are educated, motivated, and successful. Not only do they have needs, but more importantly they have the means by which to fulfill those needs.
66% of golfers have mutual funds
59% have stocks
48% use a financial advisor
The average golfer currently has almost $200,000 in investments
79% of golfers are homeowners
49% drive a full or midsize sedan, and 65% of them drive a domestic car
23% plan on buying a car in the next 12 months
31% drink beer regularly
93% own a CD player
62% have cable
15% use a PDA
3% have TIVO
45% plan on buying a digital camera in the next 12 months
39% will be buying a DVD player
10% plan on purchasing a PDA this year
79% have a cellular phone
45% currently take prescription medicines
40% have allergies
79% have home internet access
